Industry-Specific Growth Marketing for Watch Brands

This watch brand was achieving a commercially viable 2.9x return before partnering with us, but growth relied on short-term tactics that didn't align with their premium positioning.

We rebuilt their email marketing around long-form storytelling, removed discount-led messaging, and restructured their Meta advertising to focus on narrative and education rather than immediate conversion pressure.

The result: Average ROAS increased to 6.4x across the full year, covering both new customer acquisition and warm traffic, while maintaining consistency in brand perception across all channels.

This established brand was generating steady revenue at $20,000 per month, but their marketing had reached a natural ceiling. Growth seemed to plateau despite consistent effort.

Our objective was clear: increase profitable traffic through Meta while rebuilding email to support trust, brand perception, and long-term customer value - not just act as another promotional channel.

Over 18 months, monthly revenue grew into six figures, with advertising running sustainably across multiple international markets, supported by an email system that enabled successful new product launches while continuously acquiring new customers.

This watch accessory brand was generating $56.5K monthly in March 2025, but marketing lacked structure. Sales depended heavily on one Advantage+ campaign running catalogue ads, while email contributed under 15% - mostly through basic automated flows with little strategic campaign activity.

We restructured their ad account, launching targeted campaigns into international markets and introducing new creative formats - macro shots of textures, side-by-side watch transformations, and short-form content highlighting ease of use. On email, we redesigned flows and built campaigns around seasonal launches and style education.

By July, revenue had doubled to $104K per month. Email revenue tripled to $23.5K (22.5% of total sales), while ad purchases grew from 380 to 680. CPA dropped to $20 on the best-performing campaigns, with ROAS reaching 3.85x on new tests.

This watch brand came to us with no paid advertising history and only sent one email every two months. Revenue was inconsistent, and the loyal customer base wasn't being engaged. The lack of systematic marketing meant growth opportunities were constantly being missed.

We built a full funnel from scratch - launching ad campaigns with creative testing across macro photography, lifestyle imagery, and video content demonstrating quality and detail. On email, we increased frequency dramatically and redesigned flows for Welcome, Abandonment, and Post-Purchase.

Within just two months, paid ads generated $16,789 in new revenue at a blended 14.48x ROAS, with some ads reaching 23.8x. Email campaigns consistently hit 45–52% open rates and 3–5% click rates, driving $3K–$6K per send.

When this watch brand partnered with us in 2021, their only paid activity was boosting Instagram posts. There was no funnel strategy, no targeting consistency, and no systematic way to scale. Spend was being wasted on unoptimised reach despite having a strong product and loyal following.

We built a fully structured funnel using purchase campaigns, engagement ads, and traffic campaigns to warm audiences and maximise visibility. Creative testing included static images, carousels, and video ads, keeping content fresh.

In May alone, tracked campaigns generated £149,372 in revenue from just £6,893 spend. Purchase campaigns hit CPAs as low as £11.36, while some individual ads delivered ROAS over 300x. Engagement and traffic campaigns drove tens of thousands of clicks.